Enquirer Consulting Group

Reachable Buyer Map

Prepared for Sanjay Navgale, CentraLogic · United States · August 2026
Here is the map. Your site names five industries: utilities, real estate, financial services, healthcare and insurance. Those five buy platform and modernization work through five different doors, and only one of them is small enough to cover end to end. This page counts the United States side of each: who signs, how many companies sit in the band that can fund a program, and which of the five is the short list.
Utilities: electric, gas and water
The whole regulated market in this country is smaller than a sector page suggests, which is exactly what makes it workable. Buying is slow and formal, much of it runs through published procurement, and a reference inside one utility carries further here than in any other segment on this page.
Who signs: CIO, VP of customer operations, head of metering and billing, chief digital officer, and the procurement office on the formal award.
3,350 to 3,450
US utility employers; about 440 carry 250 or more people on the plan and about 180 carry 1,000 or more
Hospitals and health systems
The densest large-employer segment on the page: most of the companies in it are big, so almost every name is a funded buyer rather than a prospect to qualify on size. Long cycles, formal review, and work that recurs once it lands.
Who signs: CIO, chief digital officer, VP of revenue cycle, chief nursing informatics officer.
2,200 to 2,300
US hospital employers; about 1,400 at 250 or more people and about 860 at 1,000 or more
Banks, credit unions and lenders
A long tail of small institutions with a workable middle. The middle band is the interesting one: large enough to run a real program, small enough that one executive decides, and under steady pressure to modernize a core that predates everyone in the room.
Who signs: CIO, head of digital, chief operating officer, chief risk officer.
11,300 to 11,500
US credit intermediation employers; about 1,650 at 250 or more people and about 440 at 1,000 or more
Insurance
The register counts carriers and agencies together, so read the total with care: most of the 17,000 are agencies and brokerages rather than carriers. The band that buys platform work is the one shown alongside, and inside it claims and underwriting operations are usually where a first project starts.
Who signs: chief operating officer, VP of claims, head of underwriting technology, CIO.
16,900 to 17,200
US insurance employers of all kinds; about 1,000 at 250 or more people and about 460 at 1,000 or more
Real estate operators and managers
The largest count and the weakest concentration. The large majority are small offices with no technology budget worth naming, so the count is a warning as much as an opportunity: this segment only works if it is filtered hard before anyone is contacted.
Who signs: chief operating officer, head of asset management, director of information technology, and the owner at the smaller end.
24,500 to 24,800
US real estate employers of all sizes; about 1,280 at 250 or more people and about 280 at 1,000 or more

Where the openings are

1
Five industries, one fundable band. Across all five, about 5,770 US employers carry 250 or more people and about 2,220 carry 1,000 or more. Everything else in the counts above is either too small to fund a platform program or too small to reach economically. The fundable band is a list, and a list can be covered by name.
2
Utilities is the only one of the five you can finish. About 3,400 employers in total, roughly 440 of them at real scale. No other segment here has that property, and it is the one where systematic coverage beats a stand at a summit outright, because the entire market can be named, watched and revisited on a schedule.
3
The five do not share a buyer. A utility signs through procurement, a hospital through a CIO and a clinical sponsor, a bank through digital and risk together, an insurer through claims operations. One channel tends to keep returning to whichever door opened first. Five named audiences is a different reach problem, and a solvable one.
4
Regulated buyers publish their intentions. In utilities, health systems and public-facing finance, the trigger for a conversation is often on the public record before an award is made. Being early to that is a watching job rather than a selling one, and it is the part that no amount of sales effort substitutes for.
Built from public federal registry data covering US employers that file a benefit plan, current to the 2024 filing year. Counts are banded deliberately. Headcount bands use plan participants as a proxy, so they indicate scale rather than an exact staff count. Sector codes are self-reported by the companies themselves, and a company filing under two codes is counted once. Owner-only and very small employers are not published in this data, so these figures describe established employers with payroll rather than the whole market. It describes the market rather than your business, and there is nothing to buy at the end of it.
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